AdvertiserBritish Association for Adoption and Fostering
ExposureUnited Kingdom and Europe
FCB London has created a poster in support of National Adoption Week that dramatises one of the key challenges facing BAAF -- that kids in care repeatedly have to move from care home to care home. A range of posters will appear in various sites, and each day they will be moved and as they do they will be made to look more and more tatty. One poster just uses the words: "This poster has no permanent home. Like thousands of kids in care, this poster will be moved again tomorrow." Another runs with the line: "Being constantly moved around breaks a kid's heart".