Baby Grand wins West Cornwall Pasty Company account

Creative agency Baby Grand has won the West Cornwall Pasty Company (WCPCo) account following a five-way pitch.

West Cornwall Pasty Co: Baby Grand picks up account
West Cornwall Pasty Co: Baby Grand picks up account

The Soho-based agency’s role involves repositioning the brand, updating store design and developing promotional campaigns to support the pasty company’s 60 stores nationwide.

The agency will begin an outdoor advertising drive, with test sites at London train stations from August, with other channels under discussion for the next 12 months.

Shelagh Smale, WCPCo brand and marketing director, said: "Baby Grand has the experience, skill set and raw enthusiasm to help us hit our goals. They answered the brief with creative prowess and proved that they get our brand – inside and out."

Baby Grand pitched against Torch by Design, The Collaborators, Tait and JHP to win the account, which Smale said she hoped would be a long-term relationship of at least one year.

WCPCo has previously worked with agency the Holman Group.

The pasty company is currently going through a renaissance, having replaced its executive team to include chairman Stuart Rose – a former chairman of Agent Provocateur – and chief executive Steve Gipson.

Jon Nadler, Baby Grand partner, said: "We are thrilled to be working with The West Cornwall Pasty Co. They are a well-loved brand that should have an even greater following. With the changes they have made to their business, and a belief that good communications can help drive their business forward, we can’t wait to get started."

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).