Bacardi 'assimilate' by Rainey Kelly Campbell Roalfe/Y&R

RKCR/Y&R has created the first major ad campaign by the agency since it won the Bacardi business last year. The ad, called "assimilate", features two human figures morphing into a mixed Bacardi drink.

SUBSCRIBE TO CAMPAIGN

Only £53 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites

SUBSCRIBE