Bacardi seeks shop for UK brand task

Bacardi has approached agencies regarding its UK advertising.

Bacardi in UK agency talks
Bacardi in UK agency talks

The global spirits brand has spoken to a number of agencies in relation to its portfolio of UK brands.

Conversations are said to focus in part on the new Bacardi Oakheart brand, a new spiced rum variant introduced in the UK in September to challenge established rum brands such as Captain Morgan and Sailor Jerry.

The product launch was backed by a £3 million advertising campaign created by Y&R New York.

However, Bacardi has since shifted its global ad business to the New York-based agency Johannes Leonardo.

In the UK, Bacardi already works with a number of agencies including Arnold KLP, Quiet Storm and 23red. Y&R’s UK shop, Rainey Kelly Campbell Roalfe/Y&R, is the incumbent on Bacardi’s Bombay Sapphire business.

Last year, Bacardi spent around £6 million on marketing its portfolio of products in the UK.

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