Bacardi seeks shop for UK brand task

Be the first to comment
Bacardi in UK agency talks
Bacardi in UK agency talks

Bacardi has approached agencies regarding its UK advertising.

The global spirits brand has spoken to a number of agencies in relation to its portfolio of UK brands.

Conversations are said to focus in part on the new Bacardi Oakheart brand, a new spiced rum variant introduced in the UK in September to challenge established rum brands such as Captain Morgan and Sailor Jerry.

The product launch was backed by a £3 million advertising campaign created by Y&R New York.

However, Bacardi has since shifted its global ad business to the New York-based agency Johannes Leonardo.

In the UK, Bacardi already works with a number of agencies including Arnold KLP, Quiet Storm and 23red. Y&R’s UK shop, Rainey Kelly Campbell Roalfe/Y&R, is the incumbent on Bacardi’s Bombay Sapphire business.

Last year, Bacardi spent around £6 million on marketing its portfolio of products in the UK.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Twitter reveals insights from best social campaigns of 2015
Shares0
Share

1 Twitter reveals insights from best social campaigns of 2015

Twitter UK's head of brand strategy reviews some of the best campaigns on the social media platform last year and shares insights to help brands in 2016.

Just published