Rapidly expanding ambient outfit Bag Media has appointed a sales
manager and will shortly be recruiting telesales staff.
Tracy Josephs joins Bag Media from Taxi Media, where she was senior
sales executive for three years. She heads a four-strong team, but wants
to take on more staff when the company moves to bigger premises
Josephs said: ’Bag Media is based on a simple but extremely effective
idea. We’re booked solid.’
The company was set up in 1997 to sell ad space on the bags it supplies
to hundreds of retailers. It has recently experienced a dramatic rise in
sales, partly driven by the dotcom boom. It now places ads on more than
two million bags a week. The company has also expanded distribution to
Manchester, Birmingham and Bristol.
’Having begun selling advertising on sandwich bags and serviettes used
in City sandwich and snack bars, we’ve now extended the advertising
opportunities to include carrier bags and cups,’ said Josephs. ’The
response from agencies has been very positive. It has been an instant
hit with dotcom brands.’
Josephs began her sales career at the Yorkshire Post in Leeds, followed
by stints at the Daily Express in Manchester and the GWR Group, before
moving to Taxi Media.
Bag Media managing director David Landsberg said: ’Tracy’s appointment
takes Bag Media to a new level. She’s an experienced operator who knows
her way around the business.’