Bag Media recruits Josephs to manage growing sales team

Rapidly expanding ambient outfit Bag Media has appointed a sales manager and will shortly be recruiting telesales staff.

Rapidly expanding ambient outfit Bag Media has appointed a sales

manager and will shortly be recruiting telesales staff.



Tracy Josephs joins Bag Media from Taxi Media, where she was senior

sales executive for three years. She heads a four-strong team, but wants

to take on more staff when the company moves to bigger premises

shortly.



Josephs said: ’Bag Media is based on a simple but extremely effective

idea. We’re booked solid.’



The company was set up in 1997 to sell ad space on the bags it supplies

to hundreds of retailers. It has recently experienced a dramatic rise in

sales, partly driven by the dotcom boom. It now places ads on more than

two million bags a week. The company has also expanded distribution to

Manchester, Birmingham and Bristol.



’Having begun selling advertising on sandwich bags and serviettes used

in City sandwich and snack bars, we’ve now extended the advertising

opportunities to include carrier bags and cups,’ said Josephs. ’The

response from agencies has been very positive. It has been an instant

hit with dotcom brands.’



Josephs began her sales career at the Yorkshire Post in Leeds, followed

by stints at the Daily Express in Manchester and the GWR Group, before

moving to Taxi Media.



Bag Media managing director David Landsberg said: ’Tracy’s appointment

takes Bag Media to a new level. She’s an experienced operator who knows

her way around the business.’



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