Baileys ad features luscious lips

LONDON - Baileys' new winter campaign aims to give the brand plenty of lip service, literally.

The ad, by JWT, features close-up shots of lips experiencing the taste and texture of the creamy liqueur.

The campaign, which includes TV, print and outdoor advertising, experiential and relationship marketing, and digital communications, urges consumer to listen to their lips and aims to visually evoke the sensual pleasure of Baileys.