Bailey's Bartle Bogle Hegarty

Bartle Bogle Hegarty has made the most of its £1m budget in the new Baileys campaign, which takes a step in the right direction in making the brand more than just for the laydeez or a Christmas tipple. It is set in a zero-gravity bar where drops of Baileys float about, eagerly pursued by drinkers. Written by Jason Bolton, art directed by Per Kvalaag and directed by Bruno Aveillan.