Baileys 'cream with spirit' by BBH

Baileys' new global spot by Bartle Bogle Hegarty is inspired by the 30s films of the Hollywood director Busby Berkeley, renowned for his ability to turn dancers into "human kaleidoscopes".

Set to the soundtrack of Rapture by Blondie, the film acts as a metaphor for the drink, starting and ending in a glass.

The UK campaign launches on Sunday (7 October) with a 90-second spot during the first episode of the new season of Homeland on Channel 4. TV will be supported by cinema, outdoor and digital.

The work was written by Kat Bojcuk and Steve Sorec, and directed by Megaforce through Riff Raff Films. The choreographer was Michael Rooney, son of the US actor Mickey Rooney.

Credits

Global brand director for Baileys
BBH creative team (film)
BBH creative director
BBH producer
BBH commercial strategy director
BBH strategic business lead
BBH team director
BBH team manager
Film
Production company
Director
Executive producer
Producer
Editor/editing house
Post production
Lead flame

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