Bailey's 'shakerface' by Bartle Bogle Hegarty

Bailey's is hoping to encourage consumers to try a new way of serving the drink this winter with a new TV ad created by Bartle Bogle Hegarty.

The TV ad aims to encourage Christmas shoppers, who may only buy the brand once a year, to remember to buy a bottle, while persuading brand advocates to try the drink shaken with ice.

The ad is airing across Europe, in addition to markets in South America.