Baillie, Dye and Hatton open agency

Hugh Baillie and Rachel Hatton, the former Ogilvy & Mather chief executive and group planning director, are joining forces with DHM's founder and owner Dave Dye to launch a new agency.

Start-up: Dye, Hatton, Baillie
Start-up: Dye, Hatton, Baillie

Hello People will take on DHM’s clients and its 12 staff to build a new position around creating ideas for brands that demand less of people’s time.

The new agency is entirely self-funded with no outside backing. Baillie, Dye and Hatton will each own a third of Hello People, which is based in London’s Soho Square and will work with the DHM clients Right-move, Adnams, Google and Penhaligon’s.

Baillie, who resigned from O&M a year ago, said: "People are more time-pressured than at any point in history. We need to recognise this and create intuitive ideas that help consumers shortcut the buying decision."

Dye, who worked alongside Hatton at BMP DDB, co-founded Campbell Doyle Dye before launching DHM as Dye Holloway Murray in 2007. He said: "We’re called Hello People to remind ourselves that while technology has transformed people’s lives, it hasn’t transformed their psychology."

Hatton added: "When we talk to people, we find that brands can be guilty of demanding too much effort and attention from them."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published