Baldwin quits after failing to find fresh position at Publicis

Joanna Baldwin, who played a key role in securing for Publicis the

assignment to promote the introduction of the euro across Europe, has

left her job as the Paris-based network's vice-president for

international development.

She said she had decided to "take a break" after failing to agree an

alternative role with the Publicis chairman, Maurice Levy.

Baldwin, who had been with Publicis for more than 18 years and was

regarded as one of its most efficient administrators, added: "I had been

doing the business development job for more than three years and I want

some time to reflect and rediscover myself."

Baldwin, a one-time managing partner at the Publicis agency in London,

has played a leading role in some of the network's most significant

new-business successes.

Together with Levy, she fronted the successful Publicis 1998 pitch for

Hewlett-Packard's first global ad initiative. The following year she

helped win global lead agency status for Publicis on the Ericsson

telecommunications business.

Levy said: "I regret that, after lengthy discussions, Joanna has decided

to seek a new life outside of Publicis."


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