Ballantine's calls global advertising review

Ballantine's, the Pernod Ricard Scotch whisky brand, is reviewing its global advertising business.

Ballantine’s: has approached roster and non-roster agencies
Ballantine’s: has approached roster and non-roster agencies

It has approached a number of Pernod Ricard roster and non-roster agencies about a pitch, which is expected to take place in September.

Publicis currently handles the business globally and has worked with Ballantine’s intermittently for the past 20 years. Work Club looks after Ballantine’s digital business.

The Pernod Ricard agency roster includes Euro RSCG, Publicis, TBWA Worldwide, M&C Saatchi and Work Club, which share creative duties on its top 14 brands, including Chivas Regal and Jameson Irish Whiskey.

Vizeum handles Ballantine’s media planning and buying account.

Last year, Publicis launched a pan-regional TV ad for Ballantine’s to inspire consumers to "change their plan and leave an impression".

To support the campaign, Work Club created a video featuring a tattooist. A Facebook page allowed the public to interact with him and make decisions on all aspects of his work, including what colours he used.

Pernod Ricard was unavailable for comment.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Is John Lewis losing its retailing crown?

Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?

Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.