Banana Republic inspired by return of Mad Men

NEW YORK - Clothing store Banana Republic is launching a nationwide promotion inspired by AMC's ad agency drama 'Mad Men', which is about to start its third season.

The popularity of the 1960s attire worn by 'Mad Men' characters such as Don Draper and Joan Holloway has led the 500-store chain to create style guides and window displays based around the show.

A competition will offer prizes including a walk-on part in a future episode.

Jack Calhoun, president of the Gap-owned chain, told The New York Times: "We're looking for unique ways to engage with our customers and 'Mad Men' totally fits with our aesthetic."

Before season three starts on August 16, there is a promotional push from Lionsgate Entertainment for the launch of season two on DVD on July 14.

As part of the push media agency Initiative has developed a partnership with showbusiness trade journal Variety.

This takes the form of a 'Mad Men' sponsored online display of Variety issues from the early 1960s.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More