THE BAND: AN EXPERT’S VIEW - Duncan George questions the long-term potential of a new title for musicians

’At last! The only mag your band will ever need ...’ is the proud boast adorning the cover of The Band, a magazine launching this month.

’At last! The only mag your band will ever need ...’ is the proud

boast adorning the cover of The Band, a magazine launching this

month.



It’s filled with useful tips, features and equipment tests to help guide

amateur musicians through the music business.



A lifelong subscription to The Band is probably the last thing that

starry-eyed hopefuls want. Not because it isn’t good, it’s just that

once successful, budding Noels and Liams are likely to have different

priorities and will have their mics and speakers chosen for them by

other starry-eyed hopefuls.



The Band has album reviews, a page on rock’n’roll hotels and the

inevitable feature on Oasis. However, titles such as Q and Vox provide

this kind of editorial in much more depth. Its success must rely on the

quality of the advice and the technical reviews - both of which seem

well informed - and, of course, the advertisers.



All the ads are music related, including instruments, studios, equipment

and courses. Whether the title will sell on a monthly basis is

debatable. It doesn’t have much topical material and it is difficult to

know how it could. An annual guide would be a better concept.



Alternatively, why not target bands who are at the top of the tree? They

face much more interesting choices: Ferrari? Lamborghini? Both? How many

homes can a star have until he forgets how many he’s got? How can 90s

bands outdo old rock’n’roll excesses?



Admittedly, the circulation potential is extremely limited, but it would

make a damn good read for all of us envious of those who have made it as

axe-wielding heroes. A sort of rock Hello! with attitude.



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