’At last! The only mag your band will ever need ...’ is the proud
boast adorning the cover of The Band, a magazine launching this
It’s filled with useful tips, features and equipment tests to help guide
amateur musicians through the music business.
A lifelong subscription to The Band is probably the last thing that
starry-eyed hopefuls want. Not because it isn’t good, it’s just that
once successful, budding Noels and Liams are likely to have different
priorities and will have their mics and speakers chosen for them by
other starry-eyed hopefuls.
The Band has album reviews, a page on rock’n’roll hotels and the
inevitable feature on Oasis. However, titles such as Q and Vox provide
this kind of editorial in much more depth. Its success must rely on the
quality of the advice and the technical reviews - both of which seem
well informed - and, of course, the advertisers.
All the ads are music related, including instruments, studios, equipment
and courses. Whether the title will sell on a monthly basis is
debatable. It doesn’t have much topical material and it is difficult to
know how it could. An annual guide would be a better concept.
Alternatively, why not target bands who are at the top of the tree? They
face much more interesting choices: Ferrari? Lamborghini? Both? How many
homes can a star have until he forgets how many he’s got? How can 90s
bands outdo old rock’n’roll excesses?
Admittedly, the circulation potential is extremely limited, but it would
make a damn good read for all of us envious of those who have made it as
axe-wielding heroes. A sort of rock Hello! with attitude.