Bands choose MySpace to showcase new albums

LONDON - MySpace has been chosen by several music bands such as Basement Jaxx, Kasabian and The Roots to broadcast their new albums exclusively ahead of release.

As part of the move, MySpace users can hear the bands' new albums first on the social-networking website, which offers artists their own pages to communicate directly with fans and showcase exclusive material.

Basement Jaxx's new album 'Crazy Itch Radio', The Roots with 'Game Theory', and 'A Hundred Miles Off' by The Walkmen will be aired on their MySpace pages from today until the day of official release.

In addition, users will be given a sneak preview of The Fratellis EP 'Definitely Maybe, What's The Story Morning Glory, Northern Soul' and Kasabian's 'Empire' single.

Jamie Kantrowitz, senior vice-president of marketing and content at MySpace, said: "There are literally millions of artists out there using MySpace to directly connect with their audiences, with more joining all the time.

"That established artists are using the site shows just how useful it can be to bands who want to reach out to listeners."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More