Bank of England picks MullenLowe to launch UK's first plastic bank notes

The Bank of England has appointed MullenLowe London to create an integrated ad campaign to launch the UK's first plastic bank notes.

Bank of England: will launch polymer £5 notes this year, with £10 and £20 notes to follow
Bank of England: will launch polymer £5 notes this year, with £10 and £20 notes to follow

The new £5 note, which will feature Sir Winston Churchill, will be issued in the second half of this year and is expected to be about 15 per cent smaller than the current banknote.

A new polymer £10 note, featuring Jane Austen, will be released in 2017, and a polymer £20 note is in the pipeline to be launched by 2020.

Following a competitive pitch, MullenLowe has been tasked with launching a campaign to target the general public to raise awareness and acceptance of the changes.

The campaign will be delivered through press ads and digital, as well as social media.

MullenLowe was appointed after a pitch within the lot one government roster. The review was first reported by Campaign in September 2015.

The new £5 notes will be printed on a thin, transparent and flexible polymer that the Bank of England describes as "a more secure, durable and cleaner material". 

The current notes are printed on cotton paper, which has been in use for more than 100 years.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 An oral history of 'Get a Mac,' Part 1

How an excruciating seven-month quest for an idea Steve Jobs didn't hate gave birth to one of the funniest, most effective campaigns in Apple's history, told by the writers, crew and actors who created it 10 years ago.

Just published

More