Bank of Scotland picks Anomaly as ad agency

Bank of Scotland has awarded Anomaly London its creative advertising account after a competitive pitch, ending Y&R London's 15-year relationship with parent Lloyds Banking Group.

Bank of Scotland 'with you all the way' by RKCR/Y&R (2010)
Bank of Scotland 'with you all the way' by RKCR/Y&R (2010)

The bank called a review in November last year as it looked to shift its marketing activity from above-the-line to digital.

Y&R did not repitch for the business and the review was handled by AAR.

Anomaly’s remit includes a "specific focus on driving innovation" across all Bank of Scotland communications. 

Y&R, which was known as Rainey Kelly Campbell Roalfe/Y&R until earlier this year, was awarded the brand’s £8m ad account without a pitch in 2009, having worked with Lloyds Banking Group since 2002.

Lloyds Bank, the flagship Lloyds Banking Group brand, ended its 13-year relationship with Y&R in 2015 after awarding its creative account to Adam & Eve/DDB.

Gareth Haggerty, head of Bank of Scotland innovation comms, said: "We’re delighted to be working with Anomaly. They will help inspire bold, innovative and impactful work reflecting the fast-evolving Scottish market."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).