Banks Hoggins O’Shea has released a new wave of advertising for
Bombay Sapphire gin, after the brand’s owner, IDV, pumped up its ad
budget in response to the spirit’s growing popularity.
Three double-page press executions use stylish photo-graphy to highlight
Bombay Sapphire’s premium image. On the left-hand side of the page,
close-ups of different views of a gin and tonic are pictured, featuring
a twist of lime and a glimpse of the distinctive blue bottle.
On the right, three smaller pictures accompany a text square containing
the lines: ’The world’s first Premier Cru gin?’, ’You know how some bars
have that certain something? Well, this is that certain something’, and
’When you can buy any gin, you don’t buy any gin.’ The endline for all
three ads reads: ’Ten botanicals + unique distillation method = gin,
Ken Hoggins, a founding partner of Banks Hoggins, said: ’There seems to
be a renaissance in gin advertising at the moment. The image has gone
from Colonel Blimp to the drink to drink.’
Banks Hoggins also handles Bombay Sapphire’s international advertising,
and ads are about to break in Japan and Belgium. A cinema commercial has
also been produced, which will be shown in selected ’art house’
The print work was art directed by Rob Fletcher and written by Dave
The photographer on the project was Fleur Olby. Media is channelled
through Western International Media.