Banks Hoggins rolls out press and tube work for Tropicana

Banks Hoggins O'Shea/FCB is launching a pounds 500,000 tube and

press campaign for Tropicana playing on the irritating aspects of living

in London.



The campaign, which includes three ads, breaks next week and will run as

six-sheets at major London transport stations, Underground stations,

taxi supersides and press ads in Metro.



The campaign aims to position Tropicana's handy-sized bottles as the

essential urban survival kits to make it through the typical London

day.



In one, a man on the tube is dressed in a flower dress, a spooky grin

and carrying a duck. Unsurprisingly, the seats either side of him are

vacant. Another shows two manic-eyed people striding purposefully down a

high street lined with coffee shops.



A final execution shows two foreign backpackers carrying huge rucksacks

getting in the way of commuters in a busy London street.



All three executions carry a stamp which says "100% Pure Antidote to

London" along with a shot of the relevant bottle of Tropicana.



Chris O'Shea, the creative partner of Banks Hoggins, said: "It's about

the bugbears of living in London, and the irritations that we all come

across in our daily lives."



The ads were written by Bryn Attewell. Art direction and typography was

by Mark Robinson. The photographer was Dean Marsh. Media is through

Optimedia.