Sven Olsen has been appointed managing director of the newly merged
Banks Hoggins O’Shea/FCB, completing a virtual clean sweep of the senior
management positions by former Banks Hoggins staffers.
Only Mark Wilson, who was an FCB board director, gets a place in the
agency’s second-tier managerial line-up as Olsen’s deputy.
The Banks Hoggins domination of the senior roles is rounded off by Steve
Hastings, 41, who becomes managing partner responsible for planning and
group strategy, and Paul Houlding, a Banks Hoggins partner. He takes
over as group business development director, concentrating on new
The new front-line follows November’s takeover of FCB by Banks Hoggins,
a move which resulted in John Banks becoming chairman and his partners,
Ken Hoggins and Chris O’Shea, assuming creative command.
But as FCB staffers prepared to move into the Banks Hoggins offices in
London’s Baker Street, the new management insisted it would not
perpetuate a ’them and us’ mentality and promised early moves to mix and
match teams across the merged agency’s accounts.
O’Shea said: ’We have to prevent FCB people becoming isolated. They have
been on a slow slide downhill but this marks the beginning of a new
agency - in a couple of months the old agency loyalties will be
The promotion of Olsen, 36, comes six years after he left Euro RSCG for
Banks Hoggins where his account responsibilities have included Barclays
He said: ’The important thing about this merger is that everybody will
know who is in control and how the agency will operate. There will be no
second-guessing. I think the FCB people feel a quiet sense of