The chairman and chief executive of Banks Hoggins O'Shea/FCB takes over from John Bartle, the Bartle Bogle Hegarty founding partner, who is stepping down after three years.
One idea being mooted by Nabs executives is to persuade the organisers of some 30 awards nights that take place every year to put a "tax" on each ticket sold. Another is to ask industry bodies such as the IPA to add a Nabs levy to their membership fees.
Both plans are aimed at providing more regular income streams for Nabs, which has helped 3,000 people in the past year. "Things are looking up for the industry, but there is still a long way to go," Grant Duncan, the chairman of Nabs, said.
Banks began his two-year term of office with a pledge to work on boosting and sustaining Nabs' profile. "The average person working in the industry has no idea what Nabs does and, as new people come into it, the Nabs message has to be topped up continually," he said. "I also want to get closer to the people who have been helped, so I can get a better understanding of how Nabs works."
Nabs has given its annual Ron Miller award for outstanding work on the charity's behalf to Simon Marquis. The UK chairman of ZenithOptimedia headed the organising committee for this year's inaugural Nabs Big Bash which raised £544,000 - £100,000 more than the sum made at the last Nabs Boxing Night, which it replaces.