Banks unveils Virgin Interactive poster blitz

Virgin Interactive is spending pounds 500,000 on a single week’s poster blitz to promote three games in the run-up to Christmas. The work, through Banks Hoggins O’Shea, will run on 3,000 sites nationwide.

Virgin Interactive is spending pounds 500,000 on a single week’s

poster blitz to promote three games in the run-up to Christmas. The

work, through Banks Hoggins O’Shea, will run on 3,000 sites

nationwide.



The ads, which launch on 16 December, comprise three separate campaigns

created for Streetfighter, Resident Evil and Bladerunner.



For the latest 3D version of Streetfighter, a game in which players

choose a character with particular skills to take on an array of

baddies, the posters suggest that the only way to replicate the

adrenalin rush of the game is to stand in the street and shout something

controversial. ’Northern gits’ is the phrase proposed in posters on all

streets in the North of England, while posters in the South suggest

’Southern poofs’.



Bladerunner is based on the cult film of the same name which tells the

futuristic story of bounty hunters who track down and ’retire’ so-called

replicants, which look like humans, but are not. The posters are

correspondingly macabre.



One execution shows the prostrate figure of a replicant over the

headline: ’I had to get this guy out of my hair. Fingernails ...

carpet ...’, while another features a similar body and the words: ’It

takes guts to do what I do. Theirs.’



Markham Smith wrote and Richard Dennison art directed the Streetfighter

posters, while the Bladerunner executions were written by Bryn Attewell,

art directed by Mark Robinson and photographed by Lee Jenkins. Media for

the campaign was planned and bought by Banks Hoggins.



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