Barb hands out four contracts

The Broadcasters’ Audience Research Board has awarded audience measurement contracts for TV viewing to three companies.

The Broadcasters’ Audience Research Board has awarded audience

measurement contracts for TV viewing to three companies.



The task of tracking who is watching what will be split between the

European broadcasting companies RSMB, Ipsos-RSL and AGB SpA

Holdings.



The contracts will run from January 2002 and will be reviewed in

2006.



The new audience measurement system has been split into four parts.

RSMB, which holds the current contract jointly with Taylor Nelson

Sofres, will handle sample design, methodology and quality control.



Rajar and the National Readership Survey’s measurement company Ipsos-RSL

will run surveys.



The third and fourth contracts - for metering panel homes and data

processing - have gone to Italian company AGB SpA Holdings.



Barb chief executive Caroline McDevitt said: ’The technological

innovation will give Barb a much wider scope for measurement across a

number of broadcasting platforms. I’m looking forward to working with

the companies to develop the remit for a future measurement system.’



McDevitt said improved methods and more effective panel sizes would

improve the service. A detailed research study is under way to establish

how significant the changes will be.



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