The Broadcasters’ Audience Research Board has awarded audience
measurement contracts for TV viewing to three companies.
The task of tracking who is watching what will be split between the
European broadcasting companies RSMB, Ipsos-RSL and AGB SpA
The contracts will run from January 2002 and will be reviewed in
The new audience measurement system has been split into four parts.
RSMB, which holds the current contract jointly with Taylor Nelson
Sofres, will handle sample design, methodology and quality control.
Rajar and the National Readership Survey’s measurement company Ipsos-RSL
will run surveys.
The third and fourth contracts - for metering panel homes and data
processing - have gone to Italian company AGB SpA Holdings.
Barb chief executive Caroline McDevitt said: ’The technological
innovation will give Barb a much wider scope for measurement across a
number of broadcasting platforms. I’m looking forward to working with
the companies to develop the remit for a future measurement system.’
McDevitt said improved methods and more effective panel sizes would
improve the service. A detailed research study is under way to establish
how significant the changes will be.