Barclay brothers to choose DMB&B for relaunch of papers

The Barclay brothers have chosen DMB&B to relaunch the Sunday Business in early February. The agency, which won the business without a pitch, will also handle the European’s relaunch.

The Barclay brothers have chosen DMB&B to relaunch the Sunday

Business in early February. The agency, which won the business without a

pitch, will also handle the European’s relaunch.



The Sunday Business, the financial paper that was rescued from

receivership by the Barclays in August, has confirmed it will be printed

on pink paper.



Its media schedule will include a TV advertising campaign in the LWT and

Meridian regions. Media planning and buying has been handed to the Media

Business.



Bert Hardy, chief executive of the Sunday Business and the European,

said: ’We are not looking beyond the launch at this point, but we

wouldn’t be getting into bed before getting out again.’



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).