Barclaycard 'waterslide' becomes most popular branded iPhone app

LONDON - Barclaycard's "waterslide" iPhone application, which was released just 13 days ago, has become the most popular free branded advertising game in the history of the iTunes app store.

  • 1waterslidegame02.jpg

    1waterslidegame02.jpg

  • 2waterslidegame04.jpg

    2waterslidegame04.jpg

  • 3waterslidegame01.jpg

    3waterslidegame01.jpg

  • 4waterslidegame03.jpg

    4waterslidegame03.jpg

  • 5waterslidegame06.jpg

    5waterslidegame06.jpg

of

With three million downloads, the game, created by Dare and Fishlabs, is now the number one free iPhone application in 57 countries.

The 'waterslide extreme' game, which is based on the creative concept from Bartle Bogle Hegarty's TV ad, enables users to navigate a person down a giant waterslide by tilting their iPhone.

Users can choose from male or female characters, which navigate increasingly difficult slides while collecting points and avoiding dangerous obstacles.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).