Barclaycard 'waterslide' becomes most popular branded iPhone app

LONDON - Barclaycard's "waterslide" iPhone application, which was released just 13 days ago, has become the most popular free branded advertising game in the history of the iTunes app store.

  • 1waterslidegame02.jpg

    1waterslidegame02.jpg

  • 2waterslidegame04.jpg

    2waterslidegame04.jpg

  • 3waterslidegame01.jpg

    3waterslidegame01.jpg

  • 4waterslidegame03.jpg

    4waterslidegame03.jpg

  • 5waterslidegame06.jpg

    5waterslidegame06.jpg

of

With three million downloads, the game, created by Dare and Fishlabs, is now the number one free iPhone application in 57 countries.

The 'waterslide extreme' game, which is based on the creative concept from Bartle Bogle Hegarty's TV ad, enables users to navigate a person down a giant waterslide by tilting their iPhone.

Users can choose from male or female characters, which navigate increasingly difficult slides while collecting points and avoiding dangerous obstacles.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published