Barclaycard 'win an easier Christmas' by Dare

Barclaycard has launched a campaign by Dare that offers both Barclaycard and non-Barclaycard customers the chance to win a range of prizes through an interactive digital advent ?calendar, which is hosted on its Facebook page.

The advent calendar offers 24 winning experiences, whereby each window opens to reveal a prize featuring celebrities such as ?the singer Olly Murs, who will arrive on your doorstep to sing carols, and the chef James Martin, who will come to help out in your ?kitchen.

The campaign is supported by PR, social media and above-the-line activity. The work was written by Rachel LeFeuvre and Dan Gorlov. It was directed by Trudy Bellinger through Crossroads Films.


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