Barclays Bank to part company with J. Walter Thompson

J. Walter Thompson is set to lose its entire pounds 18 million Barclays Bank business after the agency failed to make it into the second round of pitches for the Barclays corporate account.

J. Walter Thompson is set to lose its entire pounds 18 million

Barclays Bank business after the agency failed to make it into the

second round of pitches for the Barclays corporate account.



This week, BMP DDB and Leagas Delaney are both presenting to the client

for the third time, having successfully completed two separate strategic

and creative legs in the first round.



A Barclays spokeswoman said: ’JWT has done great work for us in the

past, but another agency will better meet our requirements going

forward. In the long term, the bulk of the brand work will be handled by

the appointed agency.’



JWT will continue to work on retail and financial services in the short

term.



The current pitch is for a corporate branding business, but it was clear

from the outset that the winner would be well placed to pick up the

entire pounds 18 million account.



Mark Robinson, the marketing director of JWT, admitted that the

relationship was likely to end.



Barclays consolidated all of its advertising into JWT in 1993, having

appointed the agency to work on its business banking in 1992. Before

that, the account was split between Leo Burnett, JWT and Euro RSCG.



JWT’s work for Barclays to date includes the long-running cinema

sponsorship, ’Frankie gets cash’.



Barclays recently unveiled its first makeover in 30 years. A new logo,

featuring the trademark eagle inside a globe, accompanies a change in

the shade of blue used in the bank’s livery. The new identity was

created by Interbrand Newell & Sorrell.



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