Barclays calls global agency roster review

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Barclays: reviewing roster
Barclays: reviewing roster

Barclays is conducting a review of all of its agency relationships in a process managed by Oystercatchers.

The review – which is thought not to be the precursor to a wider pitch – was instigated by Antony Jenkins, the group chief executive of Barclays, as part of a drive to find wider efficiencies within the company.

All of Barclays’ 200-plus agency suppliers are affected. The main UK shops are Bartle Bogle Hegarty, which handles advertising; Dare, which works on digital; and Maxus, which looks after media planning and buying

The review may not necessarily lead to a reduction in the roster but is thought to be about finding a better way to work with suppliers – something Jenkins is trying to achieve throughout the group.

The review is expected to be completed by the first quarter of 2014. Oystercatchers declined to comment.


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