Barclays confirms bumper Premier League sponsorship renewal

Barclays, the under-fire bank, has confirmed a new three-year deal with the Premier League to remain the football tournament's title sponsor, as tipped in Marketing.

Manchester City: current Premier League champions
Manchester City: current Premier League champions

The three-year deal is valued at £40m a season, running for three seasons from 2013/14 to the end of the 2015/16 season.

The £120m, three-season deal, is 45% more than the previous £82.5m deal between Barclays and the Premier League, representing a coup for the top division.

It follows just weeks after the Premier League signed its sky-high UK broadcast deal with BSkyB and BT.

Marketing revealed that Barclays was to sign a bumper deal to retain its title sponsorship on the day that the bank’s chief executive Bob Diamond was forced to stand down.

The agreement includes the titles sponsorship of the Premier League and exclusive world-wide marketing rights, UK and international TV programme accreditations, along with hospitality.

As part of the tie-up, Barclays and the Premier League will continue to run the Barclays Asia Trophy tournaments and the Barclays Premier League Trophy Tour.

Barclays has been the title sponsor of the Premier League since 2004, with Barclaycard the title sponsor between 2001 and 2004.

Follow John Reynolds on Twitter @johnreynolds10

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).