Barclays and JWT to part company

- J Walter Thompson is set to lose its entire £18 million Barclays Bank business after the agency failed to make it into the second round of pitches for Barclays' corporate account. BMP DDB and Leagas Delaney are both presenting to the client for the third time this week, having successfully completed two separate strategic and creative legs in the first round. A Barclays spokeswoman said: "JWT has done great work for us in the past but another agency will better meet our requirements going forward. In the long-term, the bulk of the brand work will be handled by the appointed agency." JWT will continue to work on retail and financial services accounts in the short term. The current pitch is for a corporate branding business, but it was clear from the outset that the winner would be well-placed to pick up the entire £18 million account. Mark Robinson, the marketing director of JWT, admitted that the relationship was likely to end. Barclays consolidated all its advertising into JWT in 1993, having appointed the agency to work on its business banking in 1992. The account was previously split between Leo Burnett, JWT and Euro RSCG.

- J Walter Thompson is set to lose its entire £18 million Barclays Bank business after the agency failed to make it into the second round of pitches for Barclays' corporate account. BMP DDB and Leagas Delaney are both presenting to the client for the third time this week, having successfully completed two separate strategic and creative legs in the first round. A Barclays spokeswoman said: "JWT has done great work for us in the past but another agency will better meet our requirements going forward. In the long-term, the bulk of the brand work will be handled by the appointed agency." JWT will continue to work on retail and financial services accounts in the short term. The current pitch is for a corporate branding business, but it was clear from the outset that the winner would be well-placed to pick up the entire £18 million account. Mark Robinson, the marketing director of JWT, admitted that the relationship was likely to end. Barclays consolidated all its advertising into JWT in 1993, having appointed the agency to work on its business banking in 1992. The account was previously split between Leo Burnett, JWT and Euro RSCG.



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