Barclays kicks off £11m UK direct roster rethink

Barclays is reviewing its £11 million UK direct marketing agency arrangements.

Barclays: believed to want to reduce the size of its DM roster
Barclays: believed to want to reduce the size of its DM roster

The process is being handled by its procurement department.

The bank is believed to want to reduce the size of its roster. It currently works with a number of agencies across its direct marketing activity, including Balloon Dog, EHS 4D, Soho Square, Teamspirit and VCCP me.

In September 2010, EHS 4D was appointed to Barclays’ consumer-facing direct marketing business, a brief that had previously been overseen on a project basis.

The review is being handled separately to the global digital creative review, which began last week and is also being run by the bank’s procurement department.

Barclays spends more than £11 million on direct mail and digital, according to Nielsen.

BBH and Maxus, which handle advertising and media respectively, are unaffected.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

MOST READ

BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published