Barclays kicks off £11m UK direct roster rethink

Barclays is reviewing its £11 million UK direct marketing agency arrangements.

Barclays: believed to want to reduce the size of its DM roster
Barclays: believed to want to reduce the size of its DM roster

The process is being handled by its procurement department.

The bank is believed to want to reduce the size of its roster. It currently works with a number of agencies across its direct marketing activity, including Balloon Dog, EHS 4D, Soho Square, Teamspirit and VCCP me.

In September 2010, EHS 4D was appointed to Barclays’ consumer-facing direct marketing business, a brief that had previously been overseen on a project basis.

The review is being handled separately to the global digital creative review, which began last week and is also being run by the bank’s procurement department.

Barclays spends more than £11 million on direct mail and digital, according to Nielsen.

BBH and Maxus, which handle advertising and media respectively, are unaffected.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More