Barclays launches Premier League campaign

Barclays says thank you to the people who take part in grassroots football in a TV ad highlighting the bank's Premier League sponsorship.

Bartle Bogle Hegarty created the new ad, which is called "picking ourselves up" and will air on Saturday 16 August on terrestrial and digital channels.

The spot, which was filmed at Wormwood Scrubs, shows a match between children and features a voiceover that thanks the parents, players and coaches who get involved in grassroots football and adhere to the spirit of the game.

BBH created the spot, which was directed by Rob Savage through Outsider. Maxus handled the media.

The ad continues Barclays’ "thank you" campaign that began in 2013 with ads thanking fans of Premier League teams who make the game what it is.

Barclays signed a three-year sponsorship deal with the Premier League in 2012 that was worth £40 million a year and ends in 2015. Barclays has sponsored the Premier League since 2004, with Barclaycard the sponsor between 2001 and 2004.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).