Barclays puts media up for review

Maxus is on alert as Barclays has called an estimated £60m global media review.

Barclays puts media up for review

A bank spokesman said it "periodically" reviews all its marketing suppliers. It is three years since the last review, which was understood to have been a closed process.

ID Comms is advising Barclays on the competitive pitch. Maxus took the UK business in 2011 from Walker Media, which was then owned by M&C Saatchi but has since become majority-owned by Publicis Groupe and rebranded Blue 449.

Barclays has been criticised in recent years over issues such as the Libor-fixing scandal. Jes Staley became its third chief executive in six years when he started in December 2015.

Richard French, Barclays’ head of brand, took charge of marketing after a trio of high-ranking marketers, David Wheldon, Sara Bennison and Michelle McEttrick, departed in 2014 and 2015.

The bank has pulled back from some high-level sponsorships, such as the English Premier League and the London "Boris" bike scheme.

Barclays is also restructuring to "ring-fence" its UK bank as part of new, tougher banking regulations.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More