Barclays puts media up for review

Maxus is on alert as Barclays has called an estimated £60m global media review.

Barclays puts media up for review

A bank spokesman said it "periodically" reviews all its marketing suppliers. It is three years since the last review, which was understood to have been a closed process.

ID Comms is advising Barclays on the competitive pitch. Maxus took the UK business in 2011 from Walker Media, which was then owned by M&C Saatchi but has since become majority-owned by Publicis Groupe and rebranded Blue 449.

Barclays has been criticised in recent years over issues such as the Libor-fixing scandal. Jes Staley became its third chief executive in six years when he started in December 2015.

Richard French, Barclays’ head of brand, took charge of marketing after a trio of high-ranking marketers, David Wheldon, Sara Bennison and Michelle McEttrick, departed in 2014 and 2015.

The bank has pulled back from some high-level sponsorships, such as the English Premier League and the London "Boris" bike scheme.

Barclays is also restructuring to "ring-fence" its UK bank as part of new, tougher banking regulations.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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