Barclays, which abruptly called off its media review late last year, has decided to reactivate the pitch and has instructed the Advertising Agency Register to compile a shortlist of agencies for its pounds 22 million account.
Barclays decided to call off the last pitch in October because an agency appointment would have been made too late for trading negotiations, particularly for TV advertising, for the following year.
The incumbent agency on Barclays is MediaVest, which has held the centralised business since 1996 and was one of the incumbents on the business before it was pooled. MediaVest will be included in the new review. Discussions are underway about whether to include Barclaycard and Woolwich within the review.
The bank appointed Adrian Batt, the marketing director of DMS, one of its roster agencies, to be its new head of marketing at the end of last year.
Barclays' decision to review its media arrangements followed its appointment of Leagas Delaney as creative agency in 1999. Creative had previously been handled by J. Walter Thompson.
Leagas Delaney launched the controversial 'big' advertising campaign for the bank, which coincided with the announcement that Barclays was to cut back on its local branch network.
The commercials, which starred celebrities including Anthony Hopkins, Robbie Coltrane and Nick Moran and were directed by Tony Scott, use the endline: 'A big world needs a big bank.'