Barclays reactivates media review abandoned last year

Barclays, which abruptly called off its media review late last year, has decided to reactivate the pitch and has instructed the Advertising Agency Register to compile a shortlist of agencies for its pounds 22 million account.

Barclays, which abruptly called off its media review late last year, has decided to reactivate the pitch and has instructed the Advertising Agency Register to compile a shortlist of agencies for its pounds 22 million account.

Barclays decided to call off the last pitch in October because an agency appointment would have been made too late for trading negotiations, particularly for TV advertising, for the following year.

The incumbent agency on Barclays is MediaVest, which has held the centralised business since 1996 and was one of the incumbents on the business before it was pooled. MediaVest will be included in the new review. Discussions are underway about whether to include Barclaycard and Woolwich within the review.

The bank appointed Adrian Batt, the marketing director of DMS, one of its roster agencies, to be its new head of marketing at the end of last year.

Barclays' decision to review its media arrangements followed its appointment of Leagas Delaney as creative agency in 1999. Creative had previously been handled by J. Walter Thompson.

Leagas Delaney launched the controversial 'big' advertising campaign for the bank, which coincided with the announcement that Barclays was to cut back on its local branch network.

The commercials, which starred celebrities including Anthony Hopkins, Robbie Coltrane and Nick Moran and were directed by Tony Scott, use the endline: 'A big world needs a big bank.'



Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).