Barclays relents to Apple Pay as the service launches in the UK

Barclays has confirmed it will eventually join Apple Pay, joining other major high street banks as the service goes live in the UK today.

of

Apple Pay has launched today, as confirmed by partners including Visa and mistakenly revealed by HSBC over the weekend.

Watch our demo of Apple Pay for a sneak preview

Barclays was the only bank not to have confirmed its involvement for the UK launch but has today tweeted that it will be joining the service at an unconfirmed date.


The service launches with the standard spend limit of £20 for most contactless payments. However, Visa has confirmed that its service will allow limitless spend for any vendor that is willing to up the amount, and has upgraded the software used to make the transaction accordingly.

Jeremy Nicholds, executive director of mobile at Visa Europe, said, "Consumer demand for mobile contactless payments combined with the fact that 70% of people in the UK own a smartphone means that the pieces of the puzzle are coming together for a seismic shift from plastic to digital.

"With today’s launch of Apple Pay, it is clear that mobile solutions will fast become a preferred way to store and use a credit or debit card."

It’s not just the major banks that have adopted Apple Pay. Payment start-up iZettle has introduced the technology and spoke to Marketing earlier this year, giving a sneak peek on how the technology will work.


Recommended

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More