Barclays uses 'angry boy' viral to push Pingit app

Barclays has rolled out a viral campaign to promote its Pingit app, which allows users to send and receive money using mobile phone numbers.

Barclays: promotes Pingit app
Barclays: promotes Pingit app

The free app, which is now available to all UK bank and building society customers, has been downloaded 400,000 since launching in February.

To push it to a wider audience, Barclays has unveiled an interacting digital campaign encouraging consumers to settle debts through the Pingit app.

A humorous online video called 'The Boy', hosted on Barclay's Pingit Facebook page, features a menacing child aggressively suggesting a man repay a debt incurred when buying a pizza using the Pingit app.

Facebook users will be able to send a customised version of the video to friends who owe them money.

Antony Jenkins, chief executive, retail and business banking, at Barclays said: "Barclays Pingit is potentially a revolution in banking but this is just the beginning.

"We are listening to customer feedback and monitoring the demand for additional functionality so there's a lot more to come over the next few months."

Separately, Barclays recently hired former BSkyB marketing director Andy Brent as its marketing and customer director for its UK retail and business banking division.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).