Bartle Bogle Hegarty has created a TV spot for Barclays to promote its "Family Springboard" product, which allows parents to put savings towards their loved ones’ mortgages and get their money back with interest. The spot, which is voiced by Jim Broadbent, signals a more emotive approach for the brand. It focuses on the relationship between a father and daughter as she grows older. The daughter’s demands progress from toys to a car and, finally, a home of her own. The 60-second film was created by David Kolbusz and Dominic Goldman, and shot in South Africa by Guy Shelmerdine through Smuggler. It marks a break from previous campaigns, which used metaphors to communicate the bank’s services.
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