Barnado's launches interactive poster in Tottenham Court Road

London - Bartle Bogle Hegarty has created an interactive poster for Barnado's that talks to people who donate money.

The poster, which is live now on Tottenham Court Road, London, has a collection tin attached.

When the public drops money in, an film of the girl in the recent "Turn Around" TV campaign gives them a message.

Nick Gill, the executive creative director of BBH, said: "This poster will make people look twice, and won't fail to evoke emotion. The girl doesn't move much, you can just see her breathing, but when a coin is put into the collecting tin she looks up at you and breaks into a semblance of a smile."

Barnardo's is running its latest campaign to demonstrate how it transforms the lives of the UK's most vulnerable children and teenagers.

There is a particular focus on youngsters who are sexually exploited, following the launch of Barnardo's report Whose Child Now? The children's charity worked with 1,060 children and young people who were victims of sexual exploitation during 2007/08.

Diana Tickell, Barnardo's UK director of communications, said: "Barnardo's is an acknowledged expert in work around sexual exploitation which is why this area was chosen as the focus for our Turn Around campaign.

"We have been instrumental in putting the issue of child sexual exploitation on the political agenda for the past 15 years and we have developed 21 services across the UK."

 

 

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).