Barnes & Noble's shares jump after Microsoft plans to buy Nook

Microsoft is reported to have made a $1bn (£65m) to take control of the digital assets for Barnes & Noble's Nook e-reader business, which sparked a 24% increase in the book retailer's shares yesterday.

Barnes & Noble: Nook e-reader
Barnes & Noble: Nook e-reader

Microsoft is already a partner in Nook Media, alongside several other investors, but internal documents leaked to TechCrunch show that the proposed deal would give control of all Nook Media’s digital assets. This includes the Nook hardware, software catalogue and its ebook library.

The plans also seek to discontinue Nook Media’s Android-based tablet offering, which has been struggling to compete with Amazon’s Kindle Fire and Google’s Nexus device, by early 2015. Instead the document shows Nook’s content would be distributed via apps on third-party partner devices.

As Forbes points out, Barnes & Noble could be left in a difficult position if it does sell ,as Nook Media is its fastest-growing product, bringing in over $900m (£583m) in sales last year from just under $700m (£454m) the year before.

Instead, the company will be left with just its retail side, an area that has dropped from $4.95bn (£3.21bn) sales in 2010 to $4.85bn (£3.14bn) last year. Additionally, Barnes & Noble has announced it will close 30% of its 700 retail stores over the next 10 years.

However, Nook’s sales have also started to suffer this year, with fewer e-readers sold last holiday quarter and new models having to be offered at discounted prices.

It is not yet clear whether Microsoft’s offer is formal or whether Barnes and Noble have responded, but after the announcement, Barnes & Noble's shares shot up from $17.75 (£11.50) to $22.47 (£14.58).

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Vodafone, Sky and HSBC join retreat from Google

Several more major brands, including Vodafone, Sky, and a trio of the UK's leading banks, have added their names to the list of those considering suspending their advertising on Google.

Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More