Barnes Vereker set to launch TV spots for finance website

Interactive investor international, the online personal finance site, is using its first TV advertising campaign to introduce consumers to the idea of a one-stop financial supermarket.

Interactive investor international, the online personal finance

site, is using its first TV advertising campaign to introduce consumers

to the idea of a one-stop financial supermarket.



The pounds 2 million brand-building campaign was created by the

specialist finance agency Barnes Vereker and aims to persuade consumers

to take control of how they buy their financial products online by

equating buying financial services with supermarket shopping.



The TV campaign, which breaks on 15 April, is shot in black and white

and set in a supermarket. It comprises three pastiches which play on

retail experiences where confusion reigns and poor advice is dispensed

freely.



The campaign was written by Jason van Zwanenberg and Maroulla Paul, art

directed by Matt Rhodes and directed by Robert Dowling through

Frontier.



Media planning and buying is through the Coltman Media Company.