Interactive investor international, the online personal finance
site, is using its first TV advertising campaign to introduce consumers
to the idea of a one-stop financial supermarket.
The pounds 2 million brand-building campaign was created by the
specialist finance agency Barnes Vereker and aims to persuade consumers
to take control of how they buy their financial products online by
equating buying financial services with supermarket shopping.
The TV campaign, which breaks on 15 April, is shot in black and white
and set in a supermarket. It comprises three pastiches which play on
retail experiences where confusion reigns and poor advice is dispensed
The campaign was written by Jason van Zwanenberg and Maroulla Paul, art
directed by Matt Rhodes and directed by Robert Dowling through
Media planning and buying is through the Coltman Media Company.