Barraclough Hall Woolston Gray is set to win BT’s ’big numbers’
brief to inform the public of the forthcoming changes to the telephone
The other two competing agencies, Tequila Payne Stracey and Brann, are
thought to have been unsuccessful in their bid for the task - which will
see every household and business in the UK contacted about the
The pitch process has been running for the past five weeks. However, at
the time the review kicked off, BT’s head of direct marketing, Nigel
Grimes, expected to have an agency in place by the end of last month
(Campaign, 12 February).
BT will endeavour to use existing vehicles - such as statement stuffers
- to communicate the effects of the number changes. Part of BHWG’s brief
will be to identify customers who will not be reached by this route and
inform them accordingly.
The competing agencies and Grimes declined to comment.