Barraclough Hall in line for BT number change assignment

Barraclough Hall Woolston Gray is set to win BT’s ’big numbers’ brief to inform the public of the forthcoming changes to the telephone numbering system.

Barraclough Hall Woolston Gray is set to win BT’s ’big numbers’

brief to inform the public of the forthcoming changes to the telephone

numbering system.



The other two competing agencies, Tequila Payne Stracey and Brann, are

thought to have been unsuccessful in their bid for the task - which will

see every household and business in the UK contacted about the

Oftel-inspired changes.



The pitch process has been running for the past five weeks. However, at

the time the review kicked off, BT’s head of direct marketing, Nigel

Grimes, expected to have an agency in place by the end of last month

(Campaign, 12 February).



BT will endeavour to use existing vehicles - such as statement stuffers

- to communicate the effects of the number changes. Part of BHWG’s brief

will be to identify customers who will not be reached by this route and

inform them accordingly.



The competing agencies and Grimes declined to comment.



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