Barrett Cernis hires Todes to bolster creative offering

- Barrett Cernis has hired the Cannes double gold-winning writer Gideon Todes as part of its efforts to bolster its creative pedigree.

- Barrett Cernis has hired the Cannes double gold-winning writer Gideon Todes as part of its efforts to bolster its creative pedigree.

Todes joins next month after a four-year stint at Abbott Mead Vickers BBDO where he and his art director, Mike Harris, struck gold twice at Cannes with their work for the Economist.

"I've had a good and stable period at AMV but there comes a time when you want to push the peanut forward," he said. "I want to get more closely involved with clients and it's difficult to do that at big agencies."

Todes, 35, will work initially with Ray Barrett, the agency's creative partner, while an art director is found for him. "Gideon is a good hiring for us because of what it says about our ambition," Barrett commented. "It also allows him more room for manoevre."

Todes will work across the agency's accounts which include Britax child safety products, the Sofa Workshop chain and the London Symphony Orchestra.

A Cambridge graduate, Todes began work at FCB in 1988. His career has since included spells at Waldron Allen Henry & Thompson, Leagas Shafron Davis, Saatchi & Saatchi and the Bates agency in Hong Kong.

He joined AMV from D'Arcy where he is best remembered for his work on Fiat and the line "In Italy nobody grows up wanting to be a train driver".

"Gideon is one of those rare creatives who has talent and intellect," Barrett added. "He's well capable of talking with clients about their business in a strategic way and his work suits our style."



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