Barriers to voice search laid bare in Google survey

Voice search needs to recognise more complex commands and produce more detailed results, according to the majority of people who took part in Google's survey.

Search usage: most people would use voice search more if it recognised more complex commands, reports Google
Search usage: most people would use voice search more if it recognised more complex commands, reports Google

Ahead of its "Think with Google" event today, the internet giant found 57% of people would use voice search more if it recognised more complex commands. 58% of respondents said they would like more detailed results when using search.

The survey also revealed an insight into internet users’ state of mind, with the rate of people thinking search is too slow appearing to double depending on whether people are sitting down (48%) versus being on the move (25%).

Over two-thirds (68%) think search is too slow when they feel rushed and anxious, compared to 21% when they feel calm.

Those who have started using voice in the past six months are the most frequent voice adopters, with 42% using it daily, compared to those who started using it over four years ago, where it is frequently used by just 25%.

3,000 respondents took part in Google’s online survey, with 15 two-hour professionally filmed depth interviews and eight one hour brain scan labs.

Matt Bush, director of agencies at Google UK, said: "Our research shows the sheer potential of voice and search more broadly as a way for brands to authentically communicate with audiences.

"By taking time to learn how consumers are using it, considering the impact external factors have on consumer perceptions, as well as acknowledging ways search can be enhanced across voice, text and mobile platforms, it will become a hugely successful channel of communication that will lead to personal and engaging connections with those who matter most – consumers."