Barrington Johnson handed Fruit of the Loom creative work

Fruit of the Loom, the US clothing manufacturer, which teetered on

the edge of bankruptcy less than two years ago, has appointed

Manchester's Barrington Johnson Lorains to help it reclaim its European

markets.



The company is putting pounds 3 million behind a renewed pan-European

initiative that Barrington Johnson will service with its independent

'sister' agencies belonging to the Comvort group.



Barrington Johnson won the creative assignment - previously with the

Bedford-based Anthony Dumreck & Partners - after a three-way pitch

involving agencies from the Midlands and the north.



Media arrangements have yet to be finalised, although CIA Manchester,

which pitched alongside Barrington Johnson, is thought to be in pole

position for the business.



Fruit of the Loom has had a troubled recent history - having slashed

thousands of jobs, it filed for bankruptcy in December 1999.



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Stop and stare at what these nine brands did for the eclipse

You don't have to shield your eyes from social media during an eclipse - brands from DoubleTree by Hilton to Pizza Hut have found creative ways to capitalise on the total solar eclipse.

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).