Barrington Johnson nets Eurocamp job after four-way pitch

Barrington Johnson Lorains, based in Manchester, has landed the pounds 1 million Eurocamp account after a four-way pitch which included the Leeds-based shop, WWAV Rapp Collins North.

Barrington Johnson Lorains, based in Manchester, has landed the

pounds 1 million Eurocamp account after a four-way pitch which included

the Leeds-based shop, WWAV Rapp Collins North.



The appointment comes just over a year after the Cheshire-based

continental camping holiday specialist moved its creative business into

BDH Advertising and planning and buying into TCS Media (North). BDH,

which recently picked up business for a rival tour operator, did not

repitch, while TCS retains the media account.



Barrington Johnson’s brief is to maintain Eurocamp’s profile as leader

of the European camping market of which it has more than 50 per cent

market share.



The agency is preparing to start a through-the-line campaign aimed at

warding off increasing competition from rivals such as Eurosites, owned

by the holiday giant, Airtours, which has tried to grab a slice of

Eurocamp’s market share through an aggressive pricing policy.



’The client said it was looking for an agency that could provide strong

and original creativity through the line,’ Trevor Lorains, the managing

director of the agency, said. ’We are delighted to apply our expertise

to the holiday market.’



The Eurocamp group includes the brand leader in the UK’s pounds 40

million camping holiday market, as well as the UK short-break brand,

Superbreak, Sunsites and French Country Camping.



Eurocamp last held a review of its advertising account (worth pounds 3

million) in May 1996 when four agencies pitched against McCann-Erickson

in Manchester and Universal McCann. The then GGT Direct Manchester won

the creative business and TCS Media (North) picked up media buying.



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