Barry Brand, a former head of type at M&C Saatchi, has joined Grey
London as head of art.
Grey has been without a head of art during Tim Mellors' reign as the
chief creative officer at the agency.
Mellors, who added the role of chairman to his title following the
departure of Martin Smith (Campaign, 18 May), said: "Barry is the
bollocks on type, but I'd like to use his skills in a much wider
context. That's why I'm making him head of art. It's a role we urgently
need at Grey."
Brand, who left M&C in February, has been working freelance at a number
of agencies in London, including Grey. He has also been working on a
project with the writer Will Self for the Lyon arts festival.
Brand said: "Tim wants to up the ante on press and posters. Press isn't
brilliant there by a long stretch. Lots of the creative directors at
Grey are writers - the agency needs someone to spank their mark on it
and push things forward. My challenge is to turn it around and flex my
muscles in a different area."
At M&C, Brand worked on a range of campaigns, including BA, Qantas and
the Royal Opera House. "When Tiger (Savage, the head of art at M&C) came
on board, it got to the point where it didn't feel right," he said. "She
was brilliant to work with but we crossed over a bit."