Barry Williams Asda

Barry Williams

Asda

Chief customer officer

In 2015, Williams oversaw the reintroduction of the Asda ‘pocket tap’ in a TV ad, which, he says, no longer simply represents only change in your pocket, but the ethos of the supermarket’s ‘Save Money. Live Better’ campaign, which launched in the summer. This marks a new chapter for the brand, with the campaign aimed at getting customers to think differently about Asda and driving an emotional connection. A particular area of interest for Williams is helping the community. His team looks after charity and community, among other areas, and Williams is a board member for charity Tommy’s. In April 2016, he will assume the role of fundraising president for industry charity Grocery Aid.

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Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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