John Bartle, a founding partner of Bartle Bogle Hegarty, is to
become the next president of NABS.
Bartle will replace Jeremy Bullmore, the former chairman of J. Walter
Thompson and a director of WPP and the Guardian Media Group, at the end
of the summer.
In his role as NABS's president, Bartle will aim to increase the
charity's profile and continue raising money for the company.
Kate Harris, the director of NABS, said: "John has had a long
association with NABS. He has many other commitments, which makes us
doubly lucky to be welcoming him as our next president."
She added: "It has been a privilege to work with Jeremy and a real perk
of the job."
Bullmore, who will relinquish his post after two and a half years, said:
"John is hugely and deservedly respected in the business. He is
immensely sensible and unpretentious and anyone who met him would give
him an audience. NABS is very lucky indeed."
The announcement came at the president's breakfast kicking off NABS
week, at which the charity unveiled a new corporate identity. Designed
by Lewis Moberly, it is intended to reflect the strong emphasis that
NABS places on dialogue.
Bartle and his partners founded BBH in 1982. He retired from the agency
in 1999. He now sits as a non-exective director at several companies
including Dare Digital.
Bartle was the president of the IPA from 1995 until 1997 and is a
visiting professor of marketing at the University of Strathclyde. He
also ran the NABS boxing event for two years.