Bartle Bogle Hegarty wins £22m pan-European eBay advertising account

LONDON - Bartle Bogle Hegarty has won the £22 million pan-European eBay advertising account.

eBay…BBH beat Fallon and Legg to account
eBay…BBH beat Fallon and Legg to account

The agency picked up the business following a final pitch against Fallon and the French agency, Legg. The review was called following eBay's decision to put all of its business into one agency after it consolidated its marketing teams.

The original pitch list also included the company's local roster agencies, but Euro RSCG France, Albion and Springer & Jacoby were kicked off in favour of the final three.

BBH will now handle all of the internet auction site's above-the-line advertising across Europe.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).